Business Website Essentials to Improve Growth in Unpredictable Markets

Business Website Essentials to Improve Growth in Unpredictable Markets

The economy is an ever-changing machine, and today’s business owners face the constant threat of becoming irrelevant to fast-moving consumers. Your website is a powerful tool for maintaining resilience in these uncertain economic times. By making a few website upgrades, you can boost customer engagement, increase sales, and ensure your business can keep up with current trends. At GraphicJunkies, we aim to demystify topics like these, so your business can thrive in the digital realm. Let’s explore a few website essentials that will support the growth of your business in unpredictable times.

Prioritize Website SEO

Search engine optimization (SEO) will improve your website’s visibility in organic (unpaid) search results. Implementing good SEO practices will help your website rank higher in search results, increasing the chance that potential customers will land on your page.

SEO starts with keyword research. Use tools like Google Keyword Planner or SEMrush to identify relevant keywords, then incorporate these into your content, headings, URLs, and meta tags. Ensuring your content is high-quality, organized, and easy to read will further improve your search engine ranking.

Find and Repair Broken Links

Broken links negatively impact the user experience and SEO of your website. As Noble Intent Studio explains, broken links can frustrate your website visitors, leading to high bounce rates. Finding and fixing broken links is essential to your ranking. Since finding broken links manually can be very time-consuming, take advantage of link checkers or auditing tools. Once you discover broken links, navigate into your website’s code to replace them with working links. Turn to online resources like Code Profs for pointers on fixing code-related challenges. If you built your website on a content management system (CMS), the process of replacing broken links will be much easier.

Leverage the Power of Artificial Intelligence

Artificial intelligence (AI) can help you respond to evolving customer demands, streamline your business operations, and save money on outsourced work. For example, you can use generative AI to produce written content for your blog, write product descriptions, or respond to customer inquiries. Take a look at the transformative power of generative AI to increase productivity across all aspects of your business. 

Upgrade Your IT Skills

Learning advanced IT skills is a valuable investment in the future of your online presence. For example, returning to school to become an expert in cybersecurity with this online degree program can yield numerous benefits. This specialized degree equips you with essential skills in systems and services, networking and security, scripting and programming, and data management. In a time when digital threats are pervasive, learning cybersecurity best practices will help you safeguard your business.

Offer Flexible Payment Options

Providing your customers with flexible payment options can help you drive sales in a shaky economy. According to, 55% of abandoned carts are due to too-high total costs. Offering a buy now, pay later option can encourage customers to complete the sale, then pay the total cost over time. This is a great way to reach new audiences, such as younger shoppers without credit cards or reliable work. 

Provide Real-Time Support

The vast majority of today’s customers expect brands to respond to support inquiries within an hour. Customers who have to wait longer for a reply might seek service from your competitors. Fortunately, providing real-time support is relatively straightforward. First, make it easy for customers to find what they’re looking for with a self-service portal. This will reduce the number of support inquiries you need to handle. Then, outsource 24/7 support to a reputable agency that can adopt your brand messaging and voice. 

Adapting your website to the changing business world is a necessity. Prioritizing SEO ensures your business remains visible amid the digital noise while addressing broken links will enhance the user experience. At the same time, embracing artificial intelligence and upgrading your IT skills will equip you to navigate evolving customer demands and safeguard your digital assets. By integrating these website essentials, your business will be set to thrive in the unpredictable markets of today and tomorrow!

At GraphicJunkies, we’re committed to unraveling complexities and empowering you to thrive in the world of business. Explore our other articles for more valuable insights!