To get the most out of paid search, businesses need to target the right, high-intent keywords, set and optimize location settings, and write compelling ad copy. A high-quality landing page helps conversion, and call extensions and call-only ads are also suitable for capturing leads much faster.
Remarketing campaigns enable companies to capture potential customers, and ad scheduling assures that ads appear at the right time. You can drive lower-cost visibility through Google’s Local Services Ads and, through constant monitoring and optimization, increase the performance of your ads. These strategies enhance return on investment while optimizing ad performance. Follow these tips when using Google Ads for HVAC services and grow your audience.
HVAC Google Ads Strategies
Try these strategies to grow conversions, reduce ad costs, and improve local search with Google Ads.
Target High-Intent Keywords
HVAC customers are typically looking for immediate fixes, whether that’s AC repair, furnace installation, or seasonal maintenance. By focusing on high-intent keywords, you ensure that the right users are being targeted with your ads.
Best HVAC Keywords to Target
- To find emergency repairs, click on “HVAC repair near me 24/7” or “emergency AC service.”
- Service-specific searches: “AC installation cost,” “furnace replacement near me
- Geo-targeted searches: “HVAC repair in [city],” “air conditioning service in [neighborhood].”
- Seasonal queries: “AC maintenance before summer,” “furnace tune-up before winter”
By incorporating long-tail keywords like “affordable AC installation in [city]” into your Google Ads campaign, you can lower the competition and reach more qualified leads.
Location Targeting
HVAC services relate to a specific location, and Google’s geo-targeting tools help target your ads to show only in the areas you service.
- Set a service area anywhere from 15-30 miles from your business.
- Target certain ZIP codes, neighborhoods, or cities.
- Make sure you exclude locations you service outside of (if any) so it doesn’t show to these users.
You can also use location-based ad copy, like “Fast AC Repair in [City]” or “Reliable HVAC Services Near [Neighborhood],” to make your ads more relevant and improve conversion rates.
Optimize Landing Pages for Conversions
A properly optimized landing page makes certain visitors act after clicking through to your ad.
- Things you must include in a high-converting HVAC landing page:
- A design that’s fast-loading and mobile-friendly
- A clear call-to-action is needed, such as “Request a Free Quote.”
- A simple contact form (Name, Phone, Service Required) to fill out.
- Trust badges and customer reviews
- A list of service areas
A good landing page can increase conversion rates, which decreases the cost-per-click by increasing ad relevance.
Create Killer Ad Copy That Actually Converts
The most successful Google Ads for HVAC businesses are focused, competition-based, and action-oriented.
- Urgency and Offers: “Call Now for Same-Day AC Repair!”
- Clear Benefits: “Fast, Affordable, and Reliable HVAC Services”
- Trust Signals: “Licensed, Insured and Trusted by [City] Residents”
- Compelling Call-to-action: “Get Your Free Quote Now”
- Example Google Ad Copy: 24 Hour AC Repair – Free Quote Today!
Take advantage of ad extensions, such as callout extensions, site link extensions, and structured snippets, which can help improve the visibility of your ad. They also provide customers with additional information about your company and/or offerings.
Implement Call Extensions and Call–Only Ads
HVAC customers want to call, not fill out forms. Phone call extensions allow prospective customers to call your business right from the ad.
Tips for Call Ads Success
- Create a trackable phone number to check ad performance.
- Turn on call recording to measure lead quality.
- For live answering, run call ads are available during business hours.
Use the Remarketing Campaign
Not every potential customer books a service on their first visit. These ads serve to re-engage those who visited your website but left without converting.
- Re-target visitors who visited your AC installation page but didn’t convert.
- Use a limited-time discount or incentive like ”$50 Off AC Repair – Limited Time.”
- “Is Your Furnace Ready for Winter?” Send reminders about seasonal maintenance to past customers.
HVAC remarketing with Google Display Network and search remarketing can capture these lost visitors and better drive conversion rates.
Schedule Ads for Peak Hours
It is not uncommon for HVAC emergencies to occur after regular business hours. Running the ads at the right time ensures that they generate quality leads.
- Run emergency repair ads 24/7
- Increase bids during peak hours (evenings and weekends)
- Bid less during low-conversion times at late night
It enables businesses to monitor customer behavior, which means they can work their ads around that and optimize conversions while keeping ad spending under control.
Take Advantage of Google’s Local Services Ads (LSAs)
Google’s Local Services Ads (LSAs) show at the top of search results, and businesses can even pay per lead instead of per click. LSAs give HVAC companies multiple advantages:
- Show up above traditional Google search ads
- You are paid only for valid leads, not for clicks
Conclusion
An effective Google Ads strategy enables HVAC businesses to target the right audience, resulting in higher conversion rates. By using high-intent keywords and running ad placements at targeted locations such as SERPs, you can increase engagement, followed by a well-targeted landing page that leads users to take action.
Call extension and remarketing campaigns also enhance lead generation, while scheduling ads during peak hours increases visibility. Local service ads build trust and credibility, while constant monitoring improves performance. Using these strategies correctly for business purposes, you can lower the costs while maximizing the leads. When done right, HVAC Google Ads can deliver sustained growth and long-term success for HVAC companies.
