Remember the times, when catching up with the latest movies or shows meant planning your schedule around TV broadcasts or waiting for DVDs?
Now, all you need is a comfy spot on your couch and a VOD platform (video on demand platform). So you can stream the latest releases, binge your favorite shows, and never miss a moment!
Today, 36% of all TV usage is for the purpose of streaming. Not just that, around 1.8 billion subscriptions go directly to video on demand platform providers. As video on demand continues to thrive, you may wonder what it takes to run a secure streaming service successfully.
Do you have content you want to make available to a broader audience on demand? We have compiled a guide explaining the importance of hosting your VOD business on a powerful video hosting solution.
But first, let us look at what a VOD streaming solution is.
What is a Video on Demand Platform?
If you want your users to be able to access your video content on demand, you need to get a video on demand solution. A video on demand platform will make this happen. It covers everything from hosting, content management, streaming, to safety.
At a CAGR of 13%, the video on demand market is projected to reach $270.3 billion by 2028. So, Why do you need a VOD streaming platform?
VOD provides a digital content library you can access anytime. Unlike scheduled TV broadcasts, it lets you stream shows and movies whenever you choose.
All you need is an internet-compatible device, and you’re ready to watch on your own terms!
Why Should Your Business Care About a VOD Streaming Platform?
We’ve all seen how videos are taking over the digital world, right? Even major broadcast services are jumping on the bandwagon, offering their content on demand with secure streaming.
So, why does this matter for your business? Let’s dive into a few key reasons why a VOD solution could be a game-changer for you.
Videos Tell More Stories
Viewers naturally gravitate towards video content over blogs or audio. Videos use visual elements and eye-catching thumbnails to capture attention and to keep people watching.
The expression on your actors’ faces and the right lighting can leave a lasting impact. As they say, a picture is worth a thousand words—so just imagine the storytelling power of a video.
Videos Offer Measurable ROI
You can easily track a video’s success through metrics like shares, views, and likes. These numbers help you see if your investment in VOD is paying off. A video can increase the chances of making an online purchase by 64%. With the right data, you can clearly measure the value your videos bring to your business.
Videos are More Versatile
VOD platforms offer a wide range of engaging content, from crime dramas to reality series. New content is added regularly to keep viewers coming back.
Subtitles make it possible for non-English speakers to enjoy the content, and they also make videos accessible to those with hearing impairments.
Freedom to Watch Anytime
The final benefit of VOD hosting platforms is convenience. With VOD, content becomes available on demand, meaning viewers can watch it anywhere and anytime.
To watch VOD, viewers only need a strong internet connection and VOD platform to stream.
How to Choose the Best VOD Platform?
At this point, we believe you are leaning towards VOD platform providers. So, how do you identify a powerful video hosting solution?
We have simplified the key features to look out for below:
- Video Hosting: Before launching your VOD business, consider a hosting solution that allows you to keep your content organized and easily accessible for viewers. For VOD, video hosting works like a big library. It stores all the videos and helps find the right one when someone wants to watch.
- Encoding and Transcoding: VOD transcoding enables your videos to perform their best on many devices. A good VOD platform lets you create one group of encoder settings. The transcoder does the rest of the job by giving your users the best file type for their devices.
- Multiple Monetization Options: Your VOD platform should offer various monetization options. Your choice depends solely on your target audience. We recommend you carry out extensive research and find suitable models. You should also determine how easy the setup will be for you.
- CDN Delivery: Ensuring Cloud Content Delivery Network integration will improve broadcast capacity. It will also increase the speed of video delivery. We suggest you routinely check that your streaming infrastructure is securely stored on the cloud.
- Video Security: You need advanced security to ensure uninterrupted content delivery. It will protect against third-party attacks and unauthorized leaks. A reliable platform should also allow password integration for extra security.
The beauty of VOD platforms lies in the features they offer you. This is why many businesses are transitioning into VOD with the right features in their hands for prolonged success.
Final Words
As online video demand grows, so does the need for reliable, feature-rich VOD software. Whether you’re a content creator or a broadcaster, choosing the right VOD platform is crucial for your continued success.
It is important that as you prioritize your content creation, you do not compromise on distribution- this is where VOD streaming software comes in. You should be able to anticipate your audience’s needs and demands, and the perfect VOD solution makes your work easier.
Video on demand platforms are shaking up how we consume video contentTop 7 Social Media Tips for Business in 2022, and now, with live sports streaming in the mix, they’re tapping into a whole new market of sports fans.
Looking ahead, the VOD industry is poised for even more innovation and a growing global presence. The best part is that video on demand will keep transforming depending on how we consume content.
